Not all customers are created equal
Large brands such as Amazon, knows exactly how much you are going to spend and when you are likely to purchase from them again. They acquire this knowledge through merging all the data they have on you, from purchase, to
How to measure effectiveness of marketing activities
The biggest mistake many companies still do and the one thing that can actually make a difference for your business, is not measuring and following up your marketing activities. In some cases, companies still - despite the digital age that we live
Tried and tested tools and other online resources to help you grow your business
I collect tools and resources on a specific page on my website. I continuously strive to update this page and I do. I add everything that I find, work with myself or get advised by others to use. These are tools and resources that I think are great in some way. Some of them are free, have a freemium option or are paid for solutions. There's a mix of these three throughout my resource page. In this post I thought I'd highlight three recent tools that I've found and that I think are valuable for other to be aware of.
Ideas for capturing and managing customer consent
With the 25th May fast approaching, it's about time that you start to evaluate your customer consent process. If you haven't already started to process any customer data, that may need to be handled again, to ensure both that the