When working for larger digital agencies one of the frist things you get to learn as a Account Director or Project Manager is their client strategy and vision. Without having this anchored in the organization, it's challenging to actually take the business in the right direction. Everyone at the agency needs to work towards the same goal. Working in departments where client conversation and new business is part of every day life, then this is an essential part of the work. Every agency should have a clear definition of whom their ideal clients are as well as a client strategy that should mirror the long term agency vision and goals. No matter the size. Because growing with the right type of clients, is what is going to help you move your business forward when you work in the agency service sphere. When your agency is ready, perhaps it has grown, you have started to hire more people, taken on longer client collaborations or more in your experience, suitable clients that fit your agency. It's definitely time to think over the future focus for your business development of obtaining more clients. Here are 12 questions to help you before you create a client strategy and vision moving forward:
Following my piece on digital partnerships I’d thought I’d share how I work from identifying complementary brands to key facts down to execution to get the most out of a partnership for both parties so to speak.
To know how your brand is doing in terms of getting more or less know. Or the initiative you are working on, there are a few quick ways to find out without involving an agency or undergoing a big research project. View these methods as a preview of if your brand are increasing or decreasing in awareness. A first step in an investigation that will give you an indication in terms of what to do next.