I first discovered Miki Agrawal in a video about womens period-proof underwear. She had me hooked and I bough my four first pair of Thinxs and had them shipped all the way to Sweden after watching it.
The company and branding
Time is money. And today there are many tools available which can automise a plethora of tedious manual labour. Especially in terms of reporting. Do that. Because chances are that you have some great and brilliant staff, that you can