How to evaluate your marketing investments
When working with digital marketing during these precarious times it’s useful to ask a few key questions to ensure the right investments are made. Every penny counts and with the right set-up and questions you can ask your team or
An action list to build the foundation for modern marketing for your business
During April I put down some of my thoughts on what I would have done if I was a CMO or CEO for a small business during Covid-19, in regards to marketing and communication. (It’s available over here, no email
Mindfuck by Christopher Wylie
This is probably the non-fiction book that’s had the biggest impact on me for a while. I've seen, heard and followed smaller snippets of Cambridge Analytica's crimes for a while. However, I had no idea how deep this went and
Business ideas during coronavirus
Covid-19 has effected and disrupted business across a number of different verticals with the hotel, restaurant, services and experience industry folding first, before everything else. With this new normal many businesses and organisations finds themselves in a situation where they have