Documents & templates

Here you will find a selection of templates which I’ve created and use in my work. I hope you will find them useful as well.

Strategic worksheets

Strategic Framework Template for Mission Vision and Values (powerpoint)

Customer Journey to online purchase (power point)

KPI framework – version 0.5 (excel)

Media planning

Campaign planner and ROI tracker template (excel)


eCommerce reporting template (excel)

Progress and management tools for digital marketing

Content audit template (excel)

Global digital marketing – market progress log (excel)

Search Engine Optimization checklists and task sheets

Simple SEO task and checklist – lists tasks you can do yourself & what to ask a developer to help you with (pdf)

SEO Content Checklist – a checklist to have in handy when you create and work with optimizing content on your website for search (pdf)


Manuscript with key questions to optimise your business online presence (word)


Programmatic display brief template (word)

Project Management

Meeting minutes template (word)

Project proposal template (word)

Project evaluation questions (word)

Account Director Sales Target Template (excel)

Content Marketing

My framework and power point for conducting content workshops, based on the customer journey and insights from search data (ppt)

A really simple template for a content calendar with a monthly overview (ppt)