Image Alt



I‘ve been privileged to work with all aspects of digital since 2004, from online marketing, ecommerce management, digital project management and strategy. Leading strategy,  creative, communication & marketing, comprehensive pre-studies and technical developments alike. Enabling me to see the complete digital ecosystem, to understand business pain points and goals, customer behaviour and how to help solve these with digital solutions.

I‘m passionate about working with creating insight and drive business visions and goals forward within the digital sphere using innovative digital marketing, communication & insight solutions.

Working within digital media and communications since 2004 has enabled me to become:

  • Understand business goals and help solve challenges using creative communication, design, marketing initiatives and data insight.
  • Develop and drive digital marketing strategies that build brands and drive sales and/or leads. Understanding of the entire process from campaign idea, planning to tracking and evaluating performance against KPI’s.
  • Working with branding, design and communication, merging both my strategic knowledge and aesthetic experience.
  • Customer loyalty and engagement strategy and activities that increase return rate, satisfaction and gather feedback for improvement.
  • Using data driven marketing to craft better customer experiences.
  • Being part of marketing groups of both brands within fashion to digital full service brands with a global presence.
  • Leading teams, mentoring and helping team members to reach their goals and move further within their field.
  • Liaising with clients and stakeholders, understanding their business and vision.
  • Spot and tap into new opportunities and knowledge within strategy, business development, digital communication and marketing. Staying updated and curious about trying out and keeping up with the evolving digital landscape.
  •  Proficient in leading and engaging teams and departments. Building successful teams around client accounts and driving these forward to streamline both workflow, team performance, quality of work and client satisfaction.

A selection of the brands I’ve worked with or for to date

Nouryon (former part of Akzo Nobel), Stena Line, Royal Canin, SCA (Libresse, Libero, Tena, Tork amongst others), Brother, Lindex, MQ, Hornbach, Göteborg Energi, Intersport, Blossom Mother and Child, BT Engage IT, Vitra, SPCK Publishing, Telecity Group, Volvo Cars, Volvo Penta, Volvo Buses, Volvo Group, Sarova Hotels, The British Red Cross.