If you are looking for ideas and inspiration on how to work with and craft better customer experiences, then this playbook is a great place to start. It contains the building blocks you need to achieve coherent branding, help you evaluate your CX work from a business perspective to insights in to the human mind.
The playbook contains:
* What is customer experience? – this section helps you make the work with emotion and experience more tangible.
* Your sources for customer insight – find your customer insight sources and anchor your work in knowledge and data
* How to define and measure success from your CX work – suggestions for clear KPIs, beyond NPS
* How to craft better customer experiences – with the help from the Disney Paradox to a framework on how to create memorable moments
* Two tools for getting inside your customers shoes and mind – with instructions and a fictional case that helps you get a head start with your customer journey mapping. The second step and helps you identify pain points and find untapped potential for your business in solving these for your customer.
GET THE CUSTOMER EXPERIENCE PLAYBOOK
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