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This is my selection of everything from knowledge to tools and assets. many of these tools are tools that I either have used or wish to use. The selection is relevant from start-ups to larger businesses as some tolls are free or offer “freemium” options. 


Looking for my document templates, workshop material and checklists? visit this page.

Stay up to date on the latest insights in digital

Google Insights – data-driven insights on content, consumers, and brands.

Think with Google – an insightful newsletter with the latest insights from Google (products, audience and more)

Digital insight & data tools (for research purposes)

Google Consumer Barometer – Find data and insights for behaviour, preferences etc from different markets.

Google Trends – insight from search

– Fashioning the online path to purchase

Shopping Insights (beta tool) – allows you to explore the popularity of products in cities across the U.S

Market finder – research new markets for your company, based on search data. Includes ease of doing business and information about net average for disposable income.

Crimson Hexagons social Insights Center – free resource section, where you can learn how to analyse social media data, industry insights etc.

Build an online presence on a budget

Free photos – Death To The Stock Photo  

To find out what wordpress theme a blog/site is using 

Buy professional themes at Themeforest

Get beautiful icons – Noun Project

Free stock photos – Unsplash 

Insight tools

Buzzsumo – a content marketing insight tool that helps you find what content performs the best on any topic or for any competitor.

RiteTag – hashtag suggestions based on your content and real-time hashtag engagement

Hashtagify – tool for finding and analysing hashtags

Google Correlate – use this for customer journey mapping, persona research and keyword analysis research

Typeform – create easy to use, nicely designed forms for surveys that integrate easily with MailChimp and other digital tools of today.

Social Media Tools

Buffer – plan, schedule and manage the content for all your social media accounts in one place.

Design inspiration

Beautiful Email Newsletters 

6 design tips to radically transform your emails

Publish your own digital magazines and books

Issuu – a platform for posting your publications

ejunkie – a shopping cart for your website

Adobe digital publishing suite – the software you need for magazines, apps etc

Sell your creative material online with Gumroad 

e-learning platforms



Mobile knowledge – get statistics for your country, compare 2011 to 2012 data, to detect trends, opportunities and get to grips with mobile adaption in your country. – an inspirational web-based playbook that will help you take your first steps towards mobile marketing and adaption’s of your marketing activities

Test my site – investigate the page speed of your mobile site. 

Conversion rate optimisation and testing tools


Optimizely’s optimization glossary

Google Optimize (free)

Web Analytics Tools

Google Analytics – track your websites performance and get insight for improvements

Enecto  – know what other companies are visiting your website and get insight to connect with them

WebForensics – know what other companies are visiting your website and get insight to connect with them

Adometry – attribution modelling tool

Dashbord tool – filter out the noise, view data from all relevant sources against your business KPI’s

Event Tracking Code Generator for Google Analytics – create code to add to links etc to track events in Google Analytics (no coding skills required)

Hotjar – for evaluating and understating how your visitors interact with your websites, using heat maps, session recordings to conversion funnels and form performance.

AdWords Tools

AdWords Keyword Tool – research keywords for your SEM strategy, etc

Google URL builder – track campaigns etc

AdWords Editor – batch change Google AdWords

SEO tools

Check your website loading speed 

Do an SEO audit of your website and get a list generated of improvements (free)

WordPress sitemap generator plugin 

Google Search Console

Keyword Rank Checker

Keyword Position Tool

Googles tool for testing how mobile friendly a website is

Googles tool for a quick technical SEO audit

Display advertising

Article by Google: Inside Google Marketing: Banner Ads Can Be Creative and Effective 

Google Display Ad Sizes Cheat Sheet 

Best Ad Size Revealed by Adroll

Display Ad Standards | IAB

Mobile and tablet ad sizes 

Rich Media Benchmark data – view display advertising data benchmark and evaluate the potential for various markets.

Free content resources

Free Music Archive 

Data Visualisation

Google Data Studio – data visualisation and BI solution (free)

Funnel – connector for various data sources

Klipfolio – data visualisation and BI solution

Power BI – Microsoft business intelligence solution

Tableu – data visualisation and BI solution

Qlik – data visualisation and BI solution

Marketing automation 

Rejoiner – software to capture abandoned baskets and email potential customers with messages and promotions to capture technical issues as well as sales.