Modern marketing rule No5: Embrace technology to increase effectiveness and free up resources
Today's context requires companies to be both nimble and agile. Larger companies are having a hard time adapting due to patched up, old systems that are deeply ingrained in the organization and their company cultures. Having the right tech as a
Modern marketing rule No4: Use the data you have to craft better customer experiences
The data should be put to good use in the marketing of your business. It enables you to put the right message in front of the right person at the exact right moment along their journey towards a purchase and
Modern marketing rule No 2: You need a strong why that aligns with your strategy
To be able to handle this wonderfully fast-paced world of marketing you need a solid strategy in place. A strategy is key in knowing where you are going, why and how you define success. It’s the very essence that helps
Modern marketing rule No 1: Obsess about your customer
and their experience with your brand It's all about your customer and their experience. It’s not about the needs of your company, nor your perspective. If it’s not associated with strong values and the good you contribute towards in the world. The