Customer lifetime value is a useful number to have for a number of reasons. Not only does it help you to prioritize between different target groups. It also helps with gaining understanding about how your business is performing as it decreases or increases with specific target groups over time.
There is a reason agile methods have catched on. Time is scarce today and everyone seem to be in need for more of it as digital evolve. Even large corporations with plenty of staff have the same need for increased