Enter the era of psychographics
The era of mass marketing is dead (thank god!) which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not
How to keep your skills and knowledge updated in a fast paced world
Earlier this year when I gave a talk at a event I was asked by a member in the audience how I keep updated with the fast paced developments within digital marketing and media specifically. I thought it would be fitting
January link list
January went by in the blink of an eye. While compiling my link list I'm huddled up in my favourite armchair under a blanket with a cup of coffee, the rooftops outside covered with a light coating of snow. This link
Useful online resources for clarity on GDPR
Originally I wrote this piece on the topic of GDPR, however since the legislation is still unclear and I suspect more clarity will arise after the 25 May, I decided to break out the resource section from the post as