Modern marketing rule No 1: Obsess about your customer
and their experience with your brand It's all about your customer and their experience. It’s not about the needs of your company, nor your perspective. If it’s not associated with strong values and the good you contribute towards in the world. The
The framework to successfully market your brand and products on podcasts
I’ve been an avid listener to various podcasts for years. As the medium grows in momentum I’m delighted to find even more shows to subscribe to from famous profiles, coaches and even celebrities. As more and more people dare to
The 3 keys to be more successful in your marketing – no matter the channel
If you want to reach everyone, you are relevant to no one. Yet, with the most advanced technology available for marketing today, there is still a huge gap in terms of being specific in both targeting and messaging towards the
How to create a successful marketing strategy – and why it’s available for free
My February was spent sketching, writing, sourcing images, editing and creating this ebook. It's been a pleasure and my hope is that this will be helpful for anyone that wants to create focus in their marketing activities. I'm currently spreading