Modern marketing rule No 2: You need a strong why that aligns with your strategy
To be able to handle this wonderfully fast-paced world of marketing you need a solid strategy in place. A strategy is key in knowing where you are going, why and how you define success. It’s the very essence that helps you navigate what to focus on, prioritize and what to actually say no to.
A well-defined strategy is a foundation upon which you build both your business marketing and communication.
In a fast-paced context, it can be easy to slip in pure reactive and operational mode, however, that is not going to take your business to the next level. If you only react it’s challenging to steer a business towards its goals and solve the real challenges ahead.
However a strategy is not rigid, it’s agile and adaptable but always with a focus towards the business end goal.