Marketers freaked out (and I use that term carefully) when the television-industrial complex came crumbling down. They panicked because they had been living and thriving under the illusion that marketing = advertising, and when advertising stopped working, they had no idea what to do. - Seth Godin - from the book - All marketers are Liars.
Defining your goals, making lists and planning makes - well - at least my life so much easier. Therefore I'm sharing another handy list with you. When planning your online marketing activities, this is what your solid strategy document can/should/may