The benefits of open customer journey mapping
I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases - see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase.
Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.
5 possibilities with youtube for your brand
Youtube is now the second largest search engine in the world and it's home to a wealth of information about any topic, and equally as much content in the forms of vlogs documenting the modern humans lifestyle, trends and struggles. How
Why one size marketing does not fit all
There's no one size fits all approach to marketing in several countries - at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that's where it ends, similarities are not the same as equally "the same". That's why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in. And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.
My interview in Digitala Strateger
Earlier this year I was interviewed by Patrik Roselfeld from Digitala Strateger, a Swedish group on LinkedIn with a multitude of talented people working within digital strategy, marketing and business development. I'm honored to be interviewed and featured on the website.