Following my piece on digital partnerships I’d thought I’d share how I work from identifying complementary brands to key facts down to execution to get the most out of a partnership for both parties so to speak.
Digital and strategic partnerships between complementary companies are on the rise. I believe it’s beneficial both from a customer and company perspective. The way we market and do business are changing and the emerging opportunities are quite existing for creative
If you are going to do things differently but with the same staff you need to educate them to expect a different result and ensure a different way of working. If you never educate the staff along your digital transformation