How to establish a successful digital partnership
Following my piece on digital partnerships I’d thought I’d share how I work from identifying complementary brands to key facts down to execution to get the most out of a partnership for both parties so to speak.
What is a digital partnership or strategic partnership?
Digital and strategic partnerships between complementary companies are on the rise. I believe it’s beneficial both from a customer and company perspective. The way we market and do business are changing and the emerging opportunities are quite existing for creative
A roadmap for agile marketing
This is a brief outline, in terms of an always on presence, and how you can work with your marketing in an agile, data driven way. For the customer journey you can use the see - think. do care template
Digital transformation – educate and empower your staff
If you are going to do things differently but with the same staff you need to educate them to expect a different result and ensure a different way of working. If you never educate the staff along your digital transformation