In my experience and workI've noticed that customer surveys are often overlooked by businesses before large projects or program investments. It's such an easy and cheap tool, which connects you with your customers and can help your company iterate and improve both product and service. A a source to gain valuable insights from the customers where their voice and opinion can add value and a much needed outside perspective. If you are creative, this can be used as a tool to build loyalty - and repeat orders from your customers :) This article covers the overall customer survey strategy so to speak.
This is my calculation which I use when I want to see if there is a business case behind a media investment for my clients or my own marketing initiatives. There are so much information available today, and from that you can manually calculate predictions and potentials before you choose to invest in a specific media, channel or campaign. Armed with the right specific, relevant numbers for your business and some industry averages you can create a hypothesis for the potential for an investment if you are unsure, or just want to make a calculation in terms how you should re-distribute your media budgets and what the potential could be. Marketing today, merges business savviness and analytical skills. There is just a question of time (I guess there already is someone out there who has turned this into a formula, if not, that someone could make some nice bit of cash on a software for this, collecting data from advertisers, merged with some kind of ad score to calculate predictions based on data available).
"Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
- Source = Google (!)
Who this article is written for:This article covers the very basics of search engine optimization and is written for beginners, who already have a website that they need to optimize for their visitors and in doing so search. This article will focus on anything you can do with your own website, or ask a website administrator and/or developer to help you out with on a very basic level.
What is search engine optimization?Search engine optimization is a way to improve your website so that you will rank higher in the organic listings for Google, Yahoo or whatever search engine is important to you and your target audience, market and/or business. The improvements you do, are all centered around a set or a specific keywords and/or phrases. The better you optimize your website for the chosen keywords and phrases, the higher up in the organic results listings for searches relevant to that, your website will appear. Thus you will gain more visitors to convert to customers or leads.
The new information landscape has changed the way we work. The other day someone asked me - what happened with the “old school” communications strategy and plan, why is there not anything online which is consistent and why can’t one find an example? My theory is that digital came and evaluated (I hate the word disrupt its so negative) the entire marketing and communications game and way of working. For the better. And thus killed communication strategy and plan and left only strategy in it’s wake as it paired itself with marketing and content. I have my own conclusion and theory base on my experience and perspective and I think it’s because the context has changed so much: