The 3 keys to be more successful in your marketing – no matter the channel
If you want to reach everyone, you are relevant to no one. Yet, with the most advanced technology available for marketing today, there is still a huge gap in terms of being specific in both targeting and messaging towards the
Email marketing is not dead – you are just doing it wrong
Contrary to what some people may think, I don't think email is dead. If it is for your company - you are either doing it wrong or your desired target audience is in a much younger demographic. The development of larger
How to create a successful marketing strategy – and why it’s available for free
My February was spent sketching, writing, sourcing images, editing and creating this ebook. It's been a pleasure and my hope is that this will be helpful for anyone that wants to create focus in their marketing activities. I'm currently spreading
The Quest for customer loyalty in a disloyal world
The market for loyalty programs are saturated. Looking to the US market (for a forecast), each US citizen is a member on average in 9 different member clubs*. The customer today are aware of the trade of their personal details