I want to follow up last weeks GDPR post with a note on what I think about the coming GDRP update (or what you call this). There is a lot of negative and fearful talk about the GDPR and I
The updated GDPR legislation from the EU is just around the corner, and it unites marketing, IT and legal departments across the EU. Sine I myself work with data, marketing and communication, I've been keen to educate myself on tis topic
I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases - see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase.
Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.