This article is the next step once you have got your most basic SEO groundwork done and focuses on how you can spread the useful content you have now produced and started to publish to get links to your website on specific topics and start to own them. SEO and content marketing go hand in hand. Some of these channels requires modification of the content, in terms of image cards or similar, its a small adjustment that will have big impact. But before you head into this remind yourself of your own company purpose and target audience in these channels, so that you don't just push content, do it in a thoughtful way that aligns with your overarching strategy and of course is both useful and relevant for your target audience and on brand. Note that this article is written in the beginning of 2017 and from what is relevant now, how these platforms are used now. This is definitely subject to change :) So here is 16 ideas on how you can spread the word about the useful content you have now created, on topics you want to own that can help your customers.
"Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
- Source = Google (!)
Who this article is written for:This article covers the very basics of search engine optimization and is written for beginners, who already have a website that they need to optimize for their visitors and in doing so search. This article will focus on anything you can do with your own website, or ask a website administrator and/or developer to help you out with on a very basic level.
What is search engine optimization?Search engine optimization is a way to improve your website so that you will rank higher in the organic listings for Google, Yahoo or whatever search engine is important to you and your target audience, market and/or business. The improvements you do, are all centered around a set or a specific keywords and/or phrases. The better you optimize your website for the chosen keywords and phrases, the higher up in the organic results listings for searches relevant to that, your website will appear. Thus you will gain more visitors to convert to customers or leads.
To know how your brand is doing in terms of getting more or less know. Or the initiative you are working on, there are a few quick ways to find out without involving an agency or undergoing a big research project. View these methods as a preview of if your brand are increasing or decreasing in awareness. A first step in an investigation that will give you an indication in terms of what to do next.