A cornerstone in your marketing activities is to work with the data you have. You don't need to be a senior web analyst or a data scientist to do this. Today a Marketing Manager or CMO need to have the knowledge about key metrics and the competence to harness the power of data to transform it into ROI action for the business they market and work for. Larger companies have already started working with more advanced techniques, such as Machine Learning, predictive analysis and so forth and every company, no matter how large or small, will have to improve the way and also increase the understanding of data, to be part of the future. Being data driven is now a competitive advantage and in the very near future it will be standard procedure for being able to stay within the competition for a customers attention or will to purchase. Here is a simple framework that anyone can master that will help you start working with data, to turn it into insight and action. Without being complicated.
I've written a few articles on the global marketing subject before, this article includes a bit of repetition however it's aimed at a company with a prescense in 4 or more countries, that want to start out with digital marketing activities but feel unsure of where to start and where to invest and how to prioritize a large batch of markets.
These are my key take aways from helping global brands who has never done any digital marketing activities to more experiences brands, this advice is suitable for both B2B and B2C to manage global marketing activities.