I follow @mrsrodial on social media as I think she is very inspiring business person. And as I love to read both business books (preferably by the founds of businesses) and biographies, I pre-ordered a copy and to my delight it
Marketers freaked out (and I use that term carefully) when the television-industrial complex came crumbling down. They panicked because they had been living and thriving under the illusion that marketing = advertising, and when advertising stopped working, they had no idea what to do. - Seth Godin - from the book - All marketers are Liars.