This is a brief outline, in terms of an always on presence, and how you can work with your marketing in an agile, data driven way. For the customer journey you can use the see - think. do care template
I first discovered Miki Agrawal in a video about womens period-proof underwear. She had me hooked and I bough my four first pair of Thinxs and had them shipped all the way to Sweden after watching it.
The company and branding