Book review: Do cool sh*t by Miki Agrawal

I first discovered Miki Agrawal in a video about women’s period-proof underwear. She had me hooked and I bought my four first pairs of Thinxs and had them shipped all the way to Sweden after watching it.

The company and branding are brilliant for Thinx as well as the thought that by making my life easier I also contributed to making four other women’s lives easier somewhere in the world. My purchase enabled them to continue in school and get an education and not be taken out of school due to getting their periods.

She also runs a pizza chain called Wild. Which serves farm-to-table organic pizza.

Why I like this book:
  • Do cool shit is written personally and has actions/exercises at the end of each chapter. They consist of questions to ask yourself to get clear on what you want to achieve and where you are heading.
  • The book is both highly inspiring and insightful. A business book for the modern era to show you that business can be fun and centred around who you are/your personality as well as being socially responsible and conscious.
Who is it for
  • For the creative person who wants to come out of their comfort zone and reach through the noise with their company and brand but starting at a “Blue Peter level”.
When to read it
  • When you need inspiration that everything is possible if you put your mind to it, written in a friendly and entertaining way.
Key takeaways
  • How to own your shit when it hits the fan
  • The action items named “Cool shit challenges” make you think at the end of each chapter and apply to work on your own brand, company or idea.
  • The snippets called “Cool shit takeaways” to learn from Miki’s experiences.
  • How to talk to investors and raise capital
  • How to get media and exposure when you have a zip-zero budget for it
  • How to take care of yourself
  • How to find a business partner suited for you
  • How to get shit done fast
  • How to be your authentic self in business

NOTE – however this is a good book and I think that Thinx is a great product – I won’t be buying from them again anytime soon – until the recent allegations about how Miki Agrawal ran Thinx in such a counterproductive way versus their core brand values that were supposed to be female empowerment. Needless to say, I’m really disappointed and will continue to watch this unfold as I’ve added my own two cents to the dialogue on Twitter about this.