5 Key Marketing Trends for 2025
What will digital marketing look like in autumn 2025?Here’s a summary of the most prominent marketing trends right now, along with actionable tips for how marketers can respond this autumn to capitalise on emerging opportunities and navigate new challenges in
Why one size marketing does not fit all
There's no one size fits all approach to marketing in several countries - at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that's where it ends, similarities are not the same as equally "the same".
That's why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in.
And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.
The Foundations of Digital Marketing
Either it be a new job or a new client. This is the fool-proof process I put in place to get the initial understanding to build a foundation for digital marketing and communication.
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A roadmap for agile marketing
This is a brief outline, in terms of an always on presence, and how you can work with your marketing in an agile, data driven way. For the customer journey you can use the see - think. do care template