There's no one size fits all approach to marketing in several countries - at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that's where it ends, similarities are not the same as equally "the same". That's why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in. And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.
How to reach the right people for a smaller investment. If you have a shoestring budget there's a few things you can try to do a smarter investment in terms of your campaign budgets from actual features down to the actual evaluation. Putting these features to good use will help you to reach people who are more likely to want to hear from your company or will be interested in what you have to say.