4 must read business magazines
How to market your App
So you've just created your first mobile application and you are eager to get it out to the world. As I've worked with both marketing my own app and leading app development projects for big brand like Volvo Cars. I
Project review & evaluation
If you strive to learn and improve in your field of work - or even personal life - evaluating a project or a delivery is a crucial part of getting a head of the competition. Using a simple evaluation form
Book review: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
It's refreshing with finding a book with this perspective of social media where the focus is on that you are on the playground of the consumer, i.e their space, their terms and your job as a marketeer is to find out what creates a REAL connection with your audience, and how to build a real community around what you are doing. I picked up Jab, Jab, Jab, Right Hook after seeing an episode of Marie TV where Marie Forleo interviews the author in question. As I liked what he had to say, I had to pick up a copy of his new book. Fortunately for me it was an instant buy from iBooks. (I love iBooks and the Newsstand, instant satisfaction guaranteed!)