Book review: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
It's refreshing with finding a book with this perspective of social media where the focus is on that you are on the playground of the consumer, i.e their space, their terms and your job as a marketeer is to find out what creates a REAL connection with your audience, and how to build a real community around what you are doing.
I picked up Jab, Jab, Jab, Right Hook after seeing an episode of Marie TV where Marie Forleo interviews the author in question. As I liked what he had to say, I had to pick up a copy of his new book. Fortunately for me it was an instant buy from iBooks. (I love iBooks and the Newsstand, instant satisfaction guaranteed!)
On intention and goal setting
2015 is in full swing and the calm of the holiday period may or may not have given one the opportunity to go within and do some self-assessments for the new year. Nevertheless, a new year is an opportunity for a fresh start for many, therefore I thought I'd share something I recently found in a book that I started to read during my Christmas break. I found this useful for setting goals and gaining clarity on intention.
It's five quick questions which I will take with me throughout 2015 as a tool. Not just for the start of this year, but throughout the year.
How do to a content audit
A content audit of your website, or any digital touchpoint for that matter, such as a social media, newsletters or similar is a valuable tool to use every six months or so. This to ensure that you are consistent, accurate
What is attribution modeling?
The word attribution modeling have been bouncing around in the digital marketing world for some time now. It may sound like this is something very complicated that only the analytical-uber-menschen-geeks can grapple and handle. But alas, its i not. In this article I will help you understand what attribution modeling is and how this can help you measure the effect of your marketing campaigns in a better way.
Also called: marketing attribution, attribution marketing