Customer lifetime value is a useful number to have for a number of reasons. Not only does it help you to prioritize between different target groups. It also helps with gaining understanding about how your business is performing as it decreases or increases with specific target groups over time.
Following my piece on digital partnerships I’d thought I’d share how I work from identifying complementary brands to key facts down to execution to get the most out of a partnership for both parties so to speak.
Digital and strategic partnerships between complementary companies are on the rise. I believe it’s beneficial both from a customer and company perspective. The way we market and do business are changing and the emerging opportunities are quite existing for creative