Key takeaways from my morning from DotLive with DotDigital, MovableInk and Colart on the 12th February 2020: Data Use what you have to enrich the content and design to drive engagement. Get creative. Such as personalised user statistics for gamification features to
20 Personally, when planning anything CRM related, I map it out against at least generic customer journey from pre-purchase stage to post-purchase experience. Since there are a multitude of ways to use data to enhance the customer experience and be useful,
I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases - see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase. Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.