digital strategy

What is a digital partnership or strategic partnership?

what is a digital or a strategi partnership?

 

 

Digital and strategic partnerships between complementary companies are on the rise. I believe it’s beneficial both from a customer and company perspective. The way we market and do business are changing and the emerging opportunities are quite existing for creative collaborations.

 

What is a digital partnership?

A digital partnership is the collaboration between two companies or an influencer where the two parts share an target audience as well as a service or product that benefits each other. That said a partnership between two companies are not only a sportswear company teaming up with a fitness centre brand it can be with influencers such as bloggers or instagram stars.

To advertising agencies adding a service to their portfolio by adding partner agencies in another field such as production. To companies teaming up to share messages or develop new services.

A great example that digital partnerships can look different and vary are for example NHS teaming up with Tinder to raise awareness about organ donations.

tinder and NHS

Why is this increasing?

Strategic partnerships are on the rise for a number of reasons. Personally I think this is because the advertisement space has changed as well as the increased power of the consumers.

With the customer getting an increased power with internet and rise of social media brands need to be useful, inspire and create value and experience for the customer.

Joining forces with either other companies or a lifestyle or niche blogger is a way to elevate the experience for your customers.

From a business perspective this is really clever as you can join forces to reach brand new target audiences or solve other challenges with a partner to bounce solutions with.

 

New roles and opportunities

The rise of these types of services are creating new roles within the digital industry. The rise of a specific new role as Digital Partnership Managers or just Partnership Managers with the purpose to identify, pitch collaborations, set them up and evaluate and keep the momentum. It’s an exciting role which mixes strategy, business skills, creativity and sales.

A crash course in social media crisis management

Or – when a porn star stole my twitter handle and this is what I learned!

When I was young, I was a geek (in fact, I guess I still am) who grew up in a rural small town in Sweden. I played video games and spent a considerable amount of time online, dialling up through a 56 Kbps modem to connect with the world. During that time it was awesome to have nicks to hang around chat-rooms and upload sketches to deviant art. I had a new nickname almost every year.

So when I got myself a twitter handle, I conjured up a nick name as a handle. If I would join twitter today, I would use my real name as I now have a different focus then back in te days 😉

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A Beginner’s Guide to Search Engine Optimization

a-beginners-guide-to-diy-search-engine-optimization

“Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”

– Source = Google (!)

Who this article is written for:

This article covers the very basics of search engine optimization and is written for beginners, who already have a website that they need to optimize for their visitors and in doing so search.

This article will focus on anything you can do with your own website, or ask a website administrator and/or developer to help you out with on a very basic level.

What is search engine optimization?

Search engine optimization is a way to improve your website so that you will rank higher in the organic listings for Google, Yahoo or whatever search engine is important to you and your target audience, market and/or business.

The improvements you do, are all centered around a set or a specific keywords and/or phrases. The better you optimize your website for the chosen keywords and phrases, the higher up in the organic results listings for searches relevant to that, your website will appear. Thus you will gain more visitors to convert to customers or leads.

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