Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/7/4/7/veronicastenberg.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php on line 2758 Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/7/4/7/veronicastenberg.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php on line 2762 Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/7/4/7/veronicastenberg.com/httpd.www/wp-content/plugins/revslider/includes/output.class.php on line 3706 digital strategy Archives - Page 2 of 7 - Veronica Stenberg

digital strategy Tag

Image by http://michelleschurman.com/ There's no one size fits all approach to marketing in several countries - at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that's where it ends, similarities are not the same as equally "the same". That's why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in. And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.

Or - when a porn star stole my twitter handle and this is what I learned!
When I was young, I was a geek (in fact, I guess I still am) who grew up in a rural small town in Sweden. I played video games and spent a considerable amount of time online, dialling up through a 56 Kbps modem to connect with the world. During that time it was awesome to have nicks to hang around chat-rooms and upload sketches to deviant art. I had a new nickname almost every year. So when I got myself a twitter handle, I conjured up a nick name as a handle. If I would join twitter today, I would use my real name as I now have a different focus then back in te days ;)