Strategy

https://www.instagram.com/designbyaikonik/ A week back I was in a discussion on the topic about digital strategy over coffee. This was THE buzzword a couple of years back, before the word digital transformation entered the arena and took off with all the attention. One of the questions in relation to digital strategy was "what is it", and most importantly "why do your business need one?" So here are 20 reasons why your business do need a digital strategy - which hopefully can help you identify if you are in the need for one.

I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases - see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase. Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.

Image by http://michelleschurman.com/ There's no one size fits all approach to marketing in several countries - at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that's where it ends, similarities are not the same as equally "the same". That's why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in. And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.