A week back I was in a discussion on the topic about digital strategy over coffee. This was THE buzzword a couple of years back, before the word digital transformation entered the arena and took off with all the attention.
One of the questions in relation to digital strategy was “what is it”, and most importantly “why do your business need one?” So here are 20 reasons why your business do need a digital strategy – which hopefully can help you identify if you are in the need for one.
I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases – see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase.
Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.
Youtube is now the second largest search engine in the world and it’s home to a wealth of information about any topic, and equally as much content in the forms of vlogs documenting the modern humans lifestyle, trends and struggles.
How can you leverage this for your company and brand? Here are 5 quick ideas:
1. Create videos that compliment your brand, products and ethos. Either you can be useful and make instructional videos or videos showcasing your products in an inspirational way. Or why not make your own channel creating your own show on a topic that is relevant for your target audience? If you are unsure, go out there and do your research.
2. If you don’t want to create your own videos you can be known for showcasing your expertise in an area by curating and crafting useful playlist with videos on various topics. Make sure to include vital keywords in the titles of the playlist to ensure they come up in the search results.
3. You can work with vloggers to get your product out there, either it be by pitching your products for video tutorials or by working with inviting Youtube influencers from famous channels to your own.
4. For marketing and placing ads or commercials, there is plenty of opportunity on Youtube to find the right type of channels within a specific niches, to really find and reach your target audience.
5. Monitor and comment on channels and videos that covers topics close to your product and/or market and help people, be useful, give advice and answer to questions and comments on other channels videos.
IMAGE: made by Think With Google
There’s no one size fits all approach to marketing in several countries – at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that’s where it ends, similarities are not the same as equally “the same”.
That’s why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in.
And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.