The biggest mistake many companies still do and the one thing that can actually make a difference for your business, is not measuring and following up your marketing activities. In some cases, companies still - despite the digital age that we live
A week back I was in a discussion on the topic about digital strategy over coffee. This was THE buzzword a couple of years back, before the word digital transformation entered the arena and took off with all the attention. One of the questions in relation to digital strategy was "what is it", and most importantly "why do your business need one?" So here are 20 reasons why your business do need a digital strategy - which hopefully can help you identify if you are in the need for one.
I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases - see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase. Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.