online display advertisement Tag

programmatic buying infographic by carterbaker.net Everything you need to know about programmatic but where afraid to ask ;)

What is it
Programmatic is a more focused way of purchasing online display. Instead of doing manual work on establishing which websites are relevant to reach your target audience and buying separately from each website or a selection through a display network. You can use one single provider and rather then buying banner space on websites you can buy a target audience i.e people.   Key benefits
  • Increased precision in terms of reaching your target audience
  • Increased ROI
  • More efficient use of media budgets
  • Increased insights from campaigns