Don't sweat it if your asked to take notes during a meeting. There is a 7 point, easy and effective formula for taking kick-ass meeting minutes that will make you look like a pro when you're done. Log important decisions, and create a helpful point of reference for everyone who attends. Following this wont take more then 20 minutes of your time after the actual meeting to compose.
It's refreshing with finding a book with this perspective of social media where the focus is on that you are on the playground of the consumer, i.e their space, their terms and your job as a marketeer is to find out what creates a REAL connection with your audience, and how to build a real community around what you are doing. I picked up Jab, Jab, Jab, Right Hook after seeing an episode of Marie TV where Marie Forleo interviews the author in question. As I liked what he had to say, I had to pick up a copy of his new book. Fortunately for me it was an instant buy from iBooks. (I love iBooks and the Newsstand, instant satisfaction guaranteed!)
2015 is in full swing and the calm of the holiday period may or may not have given one the opportunity to go within and do some self-assessments for the new year. Nevertheless, a new year is an opportunity for a fresh start for many, therefore I thought I'd share something I recently found in a book that I started to read during my Christmas break. I found this useful for setting goals and gaining clarity on intention. It's five quick questions which I will take with me throughout 2015 as a tool. Not just for the start of this year, but throughout the year.