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January 2015

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World - gary vaynerchuk It's refreshing with finding a book with this perspective of social media where the focus is on that you are on the playground of the consumer, i.e their space, their terms and your job as a marketeer is to find out what creates a REAL connection with your audience, and how to build a real community around what you are doing. I picked up Jab, Jab, Jab, Right Hook after seeing an episode of Marie TV where Marie Forleo interviews the author in question. As I liked what he had to say, I had to pick up a copy of his new book. Fortunately for me it was an instant buy from iBooks. (I love iBooks and the Newsstand, instant satisfaction guaranteed!)

goal_intention 2015 is in full swing and the calm of the holiday period may or may not have given one the opportunity to go within and do some self-assessments for the new year. Nevertheless, a new year is an opportunity for a fresh start for many, therefore I thought I'd share something I recently found in a book that I started to read during my Christmas break.  I found this useful for setting goals and gaining clarity on intention. It's five quick questions which I will take with me throughout 2015 as a tool. Not just for the start of this year, but throughout the year.