What Will Actually Matter in AI & Marketing in 2026
The new year is just around the corner, and this one is coming to a close. Based on the monthly deep dives I do into modern marketing and AI for my Swedish newsletter, I’ve pulled together 10 predictions for 2026.These
5 Key Marketing Trends for 2025
What will digital marketing look like in autumn 2025?Here’s a summary of the most prominent marketing trends right now, along with actionable tips for how marketers can respond this autumn to capitalise on emerging opportunities and navigate new challenges in
Modern marketing rule No 10: Increased focus on customer retention
If your business relies heavily on acquiring new customers to survive and not is a newly started business something is terribly amiss. Not only is this a costly and fragile setup to rely heavily on new customer acquisitions, but it’s also
Modern marketing rule No9: Rethink the marketing mix
Being customer-centric put new demands on your marketing and communication. We live in an attention economy where everyone is fighting for a very precious resource from potential customers, attention. A useful tool to navigate this new challenge is personas and