During April I put down some of my thoughts on what I would have done if I was a CMO or CEO for a small business during Covid-19, in regards to marketing and communication. (It’s available over here, no email
The biggest mistake many companies still do and the one thing that can actually make a difference for your business, is not measuring and following up your marketing activities. In some cases, companies still - despite the digital age that we live
I've written a few articles on the global marketing subject before, this article includes a bit of repetition however it's aimed at a company with a prescense in 4 or more countries, that want to start out with digital marketing activities but feel unsure of where to start and where to invest and how to prioritize a large batch of markets.
These are my key take aways from helping global brands who has never done any digital marketing activities to more experiences brands, this advice is suitable for both B2B and B2C to manage global marketing activities.