Instagram has changed a lot since it first launched. In the beginning it was all about the arty-indie images and the heavy use of filters. Then it has progressed beyond that and almost no instagram-superstar uses heavy filterers and frames anymore and everyone is aiming for pro-photo quality, attention to detail and elaborative storytelling. I've gathered 5 creative instagram accounts that I think uses the strenghts of instagram brilliantly. And a few notes on what they have in common, in the end - which you can take with you and learn from.