Free Business and Marketing Resources
The purpose of this website is to share my experience and knowledge. To teach and to help. It’s my way to giving back to the magical world of the internet that has thought me so much. This rich, creative space
How to Create Better Content For Your Customers
This is my 10 tips for creating better content for your customers to help you sell more of your product or service.
SEO – how to spread content and get backlinks to your website
This article is the next step once you have got your most basic SEO groundwork done and focuses on how you can spread the useful content you have now produced and started to publish to get links to your website on specific topics and start to own them. SEO and content marketing go hand in hand. Some of these channels requires modification of the content, in terms of image cards or similar, its a small adjustment that will have big impact. But before you head into this remind yourself of your own company purpose and target audience in these channels, so that you don't just push content, do it in a thoughtful way that aligns with your overarching strategy and of course is both useful and relevant for your target audience and on brand. Note that this article is written in the beginning of 2017 and from what is relevant now, how these platforms are used now. This is definitely subject to change :) So here is 16 ideas on how you can spread the word about the useful content you have now created, on topics you want to own that can help your customers.
How do to a content audit
A content audit of your website, or any digital touchpoint for that matter, such as a social media, newsletters or similar is a valuable tool to use every six months or so. This to ensure that you are consistent, accurate