How to reach the right people for a smaller investment. If you have a shoestring budget there's a few things you can try to do a smarter investment in terms of your campaign budgets from actual features down to the actual evaluation. Putting these features to good use will help you to reach people who are more likely to want to hear from your company or will be interested in what you have to say.
This article is suitable for anyone managing marketing activities on more than one market and with offices in more then one country wether it be B2B or B2C, it's equally relevant and encapsulates ideas for both. The focus of this article series is to help you manage digital marketing activities and get your company marketing strategy in place for a large number of markets. It won't cover the actual set-up of the strategy in terms of defining target groups, needs, KPI's, technolgy etc - these articles are targeted to help you get in to action you after you have created your company marketing strategy and need to execute on a large number of markets.
I've been eyeing out Skillshare for a while. I've been longingly browsing the classes, dreaming about the possibilities but not had the time to really dedicate to really get my teeth into a subject. A class in particular that I've been interested in for a while is the Modern Marketing Workshop with Seth Godin. Last week I finally got some time and the opportunity to sign-up and start my first class. I bought a one of class for $20 and it turned out to be the most well invested time and money I've spent in a long time on educational material. In this post I want to tell you why.