This article is the next step once you have got your most basic SEO groundwork done and focuses on how you can spread the useful content you have now produced and started to publish to get links to your website on specific topics and start to own them. SEO and content marketing go hand in hand. Some of these channels requires modification of the content, in terms of image cards or similar, its a small adjustment that will have big impact. But before you head into this remind yourself of your own company purpose and target audience in these channels, so that you don't just push content, do it in a thoughtful way that aligns with your overarching strategy and of course is both useful and relevant for your target audience and on brand. Note that this article is written in the beginning of 2017 and from what is relevant now, how these platforms are used now. This is definitely subject to change :) So here is 16 ideas on how you can spread the word about the useful content you have now created, on topics you want to own that can help your customers.
A customer database is like a garden. You need to look after it in order to make the right flowers grow and you need to take time to get to know the flowers in your garden, so you can nurture them and look after them with attentive care. What you also need to do is to remove the weed to make sure you have more space for your flowers to grow. The same logic applies to a customer database that you use for communication in some way. B2C and B2B have many similarities but also a few things that sets them apart. For example your B2B database may have the additional challenge of people switching jobs and thus also switching email addresses. Do you continuously work in weeding these out? That said, this article focuses on the similarities that are applicable on both.