Image Alt

Resources

This is my selection of everything from knowledge to tools and assets. many of these tools are tools that I either have used or wish to use. The selection is relevant from start-ups to larger businesses as some tolls are free or offer “freemium” options. 

Quicklinks:


Looking for my templates and checklists? visit this page.


Stay up to date on the latest insights in digital

Google Insights – data-driven insights on content, consumers, and brands.

Think with Google – an insightful newsletter with the latest insights from Google (products, audience and more)


Digital insight & data tools (for research purposes)

Google Consumer Barometer – Find data and insights for behaviour, preferences etc from different markets.

Google Trends – insight from search

– Fashioning the online path to purchase

Shopping Insights (beta tool) – allows you to explore the popularity of products in cities across the U.S

Market finder – research new markets for your company, based on search data. Includes ease of doing business and information about net average for disposable income.

Crimson Hexagons social Insights Center – free resource section, where you can learn how to analyse social media data, industry insights etc.


Build an online presence on a budget

Free photos – Death To The Stock Photo  

To find out what wordpress theme a blog/site is using 

Buy professional themes at Themeforest

Get beautiful icons – Noun Project

Free stock photos – Unsplash 


Insight tools

Buzzsumo – a content marketing insight tool that helps you find what content performs the best on any topic or for any competitor.

RiteTag – hashtag suggestions based on your content and real-time hashtag engagement

Hashtagify – tool for finding and analysing hashtags

Google Correlate – use this for customer journey mapping, persona research and keyword analysis research


Social Media Tools

Buffer – plan, schedule and manage the content for all your social media accounts in one place.


Design inspiration

Beautiful Email Newsletters 

6 design tips to radically transform your emails


Publish your own digital magazines and books

Issuu – a platform for posting your publications

ejunkie – a shopping cart for your website

Adobe digital publishing suite – the software you need for magazines, apps etc

Sell your creative material online with Gumroad 


e-learning platforms

Skillshare 

Coursera


Mobile knowledge

ourmobileplanet.com – get statistics for your country, compare 2011 to 2012 data, to detect trends, opportunities and get to grips with mobile adaption in your country.

themobileplaybook.com – an inspirational web-based playbook that will help you take your first steps towards mobile marketing and adaption’s of your marketing activities

Test my site – investigate the page speed of your mobile site. 


Conversion rate optimisation and testing tools

Optimizely

Optimizely’s optimization glossary

Google Optimize (free)


Web Analytics Tools

Google Analytics – track your websites performance and get insight for improvements

Enecto  – know what other companies are visiting your website and get insight to connect with them

WebForensics – know what other companies are visiting your website and get insight to connect with them

Adometry – attribution modelling tool

Dashbord tool – filter out the noise, view data from all relevant sources against your business KPI’s

Event Tracking Code Generator for Google Analytics – create code to add to links etc to track events in Google Analytics (no coding skills required)

Hotjar – for evaluating and understating how your visitors interact with your websites, using heat maps, session recordings to conversion funnels and form performance.


AdWords Tools

AdWords Keyword Tool – research keywords for your SEM strategy, etc

Google URL builder – track campaigns etc

AdWords Editor – batch change Google AdWords


SEO tools

Check your website loading speed 

Do an SEO audit of your website and get a list generated of improvements (free)

WordPress sitemap generator plugin 

Google Search Console

Keyword Rank Checker

Keyword Position Tool

Googles tool for testing how mobile friendly a website is

Googles tool for a quick technical SEO audit


Display advertising

Article by Google: Inside Google Marketing: Banner Ads Can Be Creative and Effective 

Google Display Ad Sizes Cheat Sheet 

Best Ad Size Revealed by Adroll

Display Ad Standards | IAB

Mobile and tablet ad sizes 

Rich Media Benchmark data – view display advertising data benchmark and evaluate the potential for various markets.


Free content resources

Free Music Archive 


Data Visualisation

Google Data Studio – data visualisation and BI solution (free)

Funnel – connector for various data sources

Klipfolio – data visualisation and BI solution

Power BI – Microsoft business intelligence solution

Tableu – data visualisation and BI solution

Qlik – data visualisation and BI solution


Marketing automation 

Rejoiner – software to capture abandoned baskets and email potential customers with messages and promotions to capture technical issues as well as sales.