veronica stenberg blog

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A place for my articles and thoughts

statistic-attribution-model - image by www.oxyma.nl The word attribution modeling have been bouncing around in the digital marketing world for some time now. It may sound like this is something very complicated that only the analytical-uber-menschen-geeks can grapple and handle. But alas, its i not. In this article I will help you understand what attribution modeling is and how this can help you measure the effect of your marketing campaigns in a better way. Also called: marketing attribution, attribution marketing

my-thoughts-on-skillshare I've been eyeing out Skillshare for a while. I've been longingly browsing the classes, dreaming about the possibilities but not had the time to really dedicate to really get my teeth into a subject. A class in particular that I've been interested in for a while is the Modern Marketing Workshop with Seth Godin. Last week I finally got some time and the opportunity to sign-up and start my first class. I bought a one of class for $20 and it turned out to be the most well invested time and money I've spent in a long time on educational material. In this post I want to tell you why.

As the forth part in the article series on project management - I've listed the most common points to include when writing a project proposal. The first part covered some general advice - this piece focus on the details. Bare in mind that sometimes less or more are required, depending on the complexity of your assignment, how many companies that are involved in creating the work for your customer and the size of the actual project scope - i.e the work in it's entirety that you are doing.