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{"id":6175,"date":"2018-11-19T05:00:45","date_gmt":"2018-11-19T05:00:45","guid":{"rendered":"http:\/\/www.veronicastenberg.com\/?p=6175"},"modified":"2018-11-19T18:54:00","modified_gmt":"2018-11-19T18:54:00","slug":"enter-the-era-of-psychographics","status":"publish","type":"post","link":"https:\/\/www.veronicastenberg.com\/enter-the-era-of-psychographics\/","title":{"rendered":"Enter the era of psychographics"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The era of mass marketing is dead (thank god!) \u00a0which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not an option anymore, in order to achieve both relevance and results. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As marketers now want to make the journey from one to all, from one to many to one to one marketing &#8211; psychographics is the the solution in achieving the latter. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-weight: 400;\">But what is psychographics? <\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Psychographics is a word to describe the psychological attributes which your customers or desired customers have. Traits that make up their personality. Such as for example lifestyle, opinions, values and attitudes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/seths.blog\/2014\/11\/inventing-a-tribe\/\">Mainly what Seth Godin has been talking about all along<\/a> &#8211; notice why certain people are doing the things they do &#8211; as buying a product or service and tapping into that. Both in crafting the messaging and the targetinging of ads. To crafting the business itself.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Psychographics can all be summarised down to one word &#8211; why? And answered by number of attributes. Depending on who you ask the answer will be different. However, you will find a common denominator somewhere. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"font-weight: 400;\">Examples of psychographics are: <\/span><\/h5>\n<ul>\n<li><span style=\"font-weight: 400;\">Priorities <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Behaviours<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Values<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Attitude <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Opinions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Activities<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lifestyle <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Beliefs <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Interests <\/span><\/li>\n<li>Dreams and aspirations<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Photo by\u00a0<a href=\"https:\/\/unsplash.com\/photos\/nbkd_9UpSb0?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Thought Catalog<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The era of mass marketing is dead (thank god!) \u00a0which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,92,96],"tags":[177,179,178],"_links":{"self":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/6175"}],"collection":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/comments?post=6175"}],"version-history":[{"count":6,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/6175\/revisions"}],"predecessor-version":[{"id":6361,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/6175\/revisions\/6361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/media\/6176"}],"wp:attachment":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/media?parent=6175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/categories?post=6175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/tags?post=6175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}