The biggest mistake many companies still do and the one thing that can actually make a difference for your business, is not measuring and following up your\u00a0marketing activities.\u00a0In some cases, companies still – despite the digital age that we live in – even lack a why, to who’m and clear KPI’s with their different activities.<\/p>\n
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Even though you may argue that your business have limited resources both in terms of money and time, I say it’s in that context even more imperative that you actually assign both a purpose and a KPI to your marketing activities. This so you can follow-up in any analytics software what your investments actually generate for you.<\/p>\n
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If you can’t follow up on your marketing, you don’t know if what you are doing is working. Focusing on vanity metrics such as clicks, views etc in not sufficient to understand if a campaign is delivering business value for you.<\/p>\n
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This is a cornerstone and such an obvious thing to have in place, that it have never occurred to me, until recently that I need to address this on my blog. But it’s now started to dawn on me, that this is still lacking in different types of organisations today, that I just had to write about this. I hope I can help and educate others on how to set this up and how to get started. So let’s start with the basics of why you need this.<\/p>\n
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You do not need to invest in any complicated software, chances are that you already have Google Analytics installed. If so what you need to to, in order to follow up on your marketing activities are the following:<\/p>\n
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You may need help for a few hours of a developer that can help set-up the tracking on your website, but this is not a huge investment and long term you will earn that money back, just in a few months. In terms of the insight you now have.<\/p>\n
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If you don’t want to log in to Google Analytics<\/a> and drill down to the data. You can do one of the following:<\/p>\n <\/p>\n <\/p>\n Google Analytics<\/a> – to track the interaction with your website<\/p>\n Google Tag Manager<\/a> – a “container” for scripts and tracking. Helps you install new tags and scripts on your website without having to ask a developer for help<\/p>\n Google URL Builder<\/a> – to tag your campaign and marketing URL’s so that you can track them in Google Analytics<\/p>\n Google Data Studio<\/a> – free tool for data visualisation (limited functionality as this is more for reporting purposes) but a free tool to make custom views and reports<\/p>\n <\/p>\n Not measuring and following up on your marketing activities is an investment you cannot afford NOT<\/strong><\/span> to do.<\/p>\n <\/p>\n Photo by\u00a0rawpixel<\/a>\u00a0on\u00a0Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The biggest mistake many companies still do and the one thing that can actually make a difference for your business, is not measuring and following up your\u00a0marketing activities.\u00a0In some cases, companies still – despite the digital age that we live […]<\/p>\n","protected":false},"author":1,"featured_media":6182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124,92,96,165],"tags":[25,77],"_links":{"self":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/5852"}],"collection":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/comments?post=5852"}],"version-history":[{"count":9,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/5852\/revisions"}],"predecessor-version":[{"id":6183,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/5852\/revisions\/6183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/media\/6182"}],"wp:attachment":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/media?parent=5852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/categories?post=5852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/tags?post=5852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Summary of free Analytic Tools that you can use:<\/h5>\n
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