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<\/a><\/p>\n The updated GDPR legislation from the EU is just around the corner, and it unites marketing, IT and legal departments across the EU.<\/p>\n Sine I myself work with data, marketing and communication, I’ve been keen to educate myself on tis topic and this is my guide to the very basics, need to know about GDPR and what you need to be aware of from the marketers perspective in regards to GDPR. Knowledge is as someone famous and clever said – is power as there are so many interpretations of this law, that there are people.<\/p>\n The law is a much bigger organisational question then how do I manage my newsletter subscribers and list. It’s about taking full responsibility for your customers data.<\/p>\n (I will continue to update this post as I learn and discover more facts, opportunities and resources on the subject of GDPR)<\/p>\n What is it?<\/strong> When does it start to take effect?<\/strong> How does it effect your business?<\/strong> <\/p>\n Data<\/strong><\/p>\n <\/p>\n Geography<\/strong><\/p>\n <\/p>\n Marketing and communication<\/strong><\/p>\n At the moment of writing this<\/strong>, from a Swedish perspective, it seems like the regulation is unclear about weather the customers who have made an active choice before may 2018 to hear from your company – per say signed up for a newsletter, that you may keep that data after may 2018. Or if you actually need a renewed and updated consent from these customers.<\/p>\n What actions do you need to take?<\/strong><\/p>\n What is the work-around?<\/strong><\/p>\n <\/p>\n What happens if you do not comply to this or some of the points covered in the legislation?<\/strong><\/p>\n <\/p>\n HubSpots GDPR checklist. <\/a><\/p>\n This is \u00a0great checklist which even covers which department you need to involve for which step – GDPR Compliance Checklist from Latham & Watkins<\/a><\/p>\n The Guardian breaks down GDPR in a very informative article from a UK perspective<\/a>.<\/p>\n The image above is from Tieto, which I think has made a great infographic covering the basics of GDPR<\/a>.<\/p>\n The EU’s own overview of key changes\u00a0<\/a><\/p>\n Wired’s article about GDPR and what you need to know<\/a><\/p>\n GDPR and cookies\u00a0<\/a><\/p>\n Recital 30 of the GDPR legislation in PDF format\u00a0<\/a><\/p>\nDate updated: 14\/1\/2018<\/h6>\n
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\nGDPR stands for General Data Protection Regulation. It’s a European law (from the European Parliament so this only effects countries within the European Union) which purpose is to protect data for all the citizens within the European Union.<\/p>\n
\nThe new updated legislation was passed in April 2016 and it has a two years transition period and will start to take effect in May 2018. Hence all the recent awareness about the new legislation. The data protection directive was however already established in 1995.<\/p>\n
\nIf you conduct business within the European Union, you need to comply with this law. So let’s break it down into smaller chunks;<\/p>\n\n
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\nProcesses<\/strong><\/p>\n\n
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\nUseful GDPR resources:<\/h5>\n