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{"id":4971,"date":"2017-02-13T05:00:52","date_gmt":"2017-02-13T05:00:52","guid":{"rendered":"http:\/\/www.veronicastenberg.com\/?p=4971"},"modified":"2017-02-07T10:11:47","modified_gmt":"2017-02-07T10:11:47","slug":"how-to-calculate-potential-roi-for-a-media-investment","status":"publish","type":"post","link":"https:\/\/www.veronicastenberg.com\/how-to-calculate-potential-roi-for-a-media-investment\/","title":{"rendered":"How to calculate potential ROI for a media investment"},"content":{"rendered":"<p>This is my calculation which I use when I want to see if there is a business case behind a media investment for my clients or my own marketing initiatives.<\/p>\n<p>There are so much information available today, and from that you can manually calculate predictions and potentials before you choose to invest in a specific media, channel or campaign. Armed with the right specific, relevant numbers for your business and some industry averages you can create a hypothesis for the potential for an investment if you are unsure, or just want to make a calculation in terms how you should re-distribute your media budgets and what the potential could be.<\/p>\n<p>Marketing today, merges business savviness and analytical skills. There is just a question of time (I guess there already is\u00a0someone out there who has turned this into a formula, if not, that someone could make some nice bit of cash on a software for this, collecting data from advertisers, merged with some kind of ad score to calculate predictions based on data available).<\/p>\n<p><!--more--><\/p>\n<p><strong>You need the following numbers:<\/strong><\/p>\n<ul>\n<li>Average order value for your website<\/li>\n<li>Average conversion rate for your website<\/li>\n<li>Average CTR of ads for the specific media<\/li>\n<li>CPM or CPC price per media<\/li>\n<li>Budget per media<\/li>\n<li>Calculated impressions per media and budget<\/li>\n<li>Estimated clicks per media<\/li>\n<li>Estimated conversions from each media<\/li>\n<\/ul>\n<p><strong>= estimated revenue per media<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.veronicastenberg.com\/wp-content\/uploads\/2017\/02\/how-to-calculate-potential-roi-media.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4979\" src=\"http:\/\/www.veronicastenberg.com\/wp-content\/uploads\/2017\/02\/how-to-calculate-potential-roi-media.png\" alt=\"how to calculate potential roi media\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.veronicastenberg.com\/wp-content\/uploads\/2017\/02\/how-to-calculate-potential-roi-media.png 960w, https:\/\/www.veronicastenberg.com\/wp-content\/uploads\/2017\/02\/how-to-calculate-potential-roi-media-300x169.png 300w, https:\/\/www.veronicastenberg.com\/wp-content\/uploads\/2017\/02\/how-to-calculate-potential-roi-media-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<h6>NOTE:<\/h6>\n<ul>\n<li>This is just a calculation of potential and you use averages and generic\u00a0numbers for the CTR for example, it&#8217;s just to get a clue about the potential and what specific budget can generate.<\/li>\n<li>Your ads and landing pages, entire website and check-out process has a huge impact on if your campaign and marketing activities that your business do, are successful or not.\n<p>If applicable, you may want to deduct the VAT from the final calculation.<\/li>\n<li>If applicable, you may want to do a second calculation on this, deducting a percentage, if you have that number, for any return rate you may have on your goods.<\/li>\n<li>If you are doing a campaign for various geographical locations you need the conversion rate and average order value for each country and website store.<\/li>\n<li>Each media needs to be evaluated and calculated separately. Since CTR and similar may vary from both media and country.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is my calculation which I use when I want to see if there is a business case behind a media investment for my clients or my own marketing initiatives. There are so much information available today, and from that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,96],"tags":[25,65,26,76,82,27,115,114,15,97],"_links":{"self":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/4971"}],"collection":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/comments?post=4971"}],"version-history":[{"count":8,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/4971\/revisions"}],"predecessor-version":[{"id":4981,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/4971\/revisions\/4981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/media\/4979"}],"wp:attachment":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/media?parent=4971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/categories?post=4971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/tags?post=4971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}