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{"id":4374,"date":"2016-10-03T07:00:10","date_gmt":"2016-10-03T06:00:10","guid":{"rendered":"http:\/\/www.veronicastenberg.com\/?p=4374"},"modified":"2016-09-15T08:55:17","modified_gmt":"2016-09-15T07:55:17","slug":"global-marketing-management-how-to-be-in-control","status":"publish","type":"post","link":"https:\/\/www.veronicastenberg.com\/global-marketing-management-how-to-be-in-control\/","title":{"rendered":"Global marketing management &#8211; how to be in control"},"content":{"rendered":"<p><a href=\"http:\/\/www.hongkiat.com\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4590\" src=\"http:\/\/www.veronicastenberg.com\/wp-content\/uploads\/2016\/09\/38-creative-world-map-remake.jpg\" alt=\"world map by www.hongkiat.com\" width=\"700\" height=\"480\" srcset=\"https:\/\/www.veronicastenberg.com\/wp-content\/uploads\/2016\/09\/38-creative-world-map-remake.jpg 700w, https:\/\/www.veronicastenberg.com\/wp-content\/uploads\/2016\/09\/38-creative-world-map-remake-300x206.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Managing a global online presence from one location, usually a head office, requires some co-ordination and communication skills. Not to mention the challenge of keeping a brand consistent in potentially 196\u00a0locations, which all have their local behaviour, technology maturity and other aspects that sets countries and regions apart from each other. Here are a few tried and tested ideas for making global marketing management a little less challenging and much more effective:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>Forget reports \u2013 build dashboards.<\/li>\n<li>Make information central and easily accessible<\/li>\n<li>Inform, educate and have a conversation with your local markets \u2013 they know what works, what the local flavour and maturity in the different areas and regions.<\/li>\n<li>Templates enables you to quickly act, spread and roll-out banners, content, campaign structures etc &#8211; easy to push out and easy to market adapt<\/li>\n<li>One master account \u00a0for analytics, paid search etc &#8211; holding the markets within it<\/li>\n<li>Store information in one central point, such as Google Docs, secret wikis, Trello or other easily accessible tools<\/li>\n<li>Regular meetings and\/or evaluations<\/li>\n<li>Create a FAQ for the most commonly asked questions<\/li>\n<li>Use Google Forms for surveys to gather feedback from markets, if you don&#8217;t have time to meet with everyone<\/li>\n<li>Create a reporting template for the markets to fill in and follow-up on, saves you time asking the same questions<\/li>\n<li>Create one activity roadmap and share in one central location &#8211; so when it&#8217;s updated, no new copy need to be distributed<\/li>\n<li>For new ways of working or to kick-off a new activity or plan for a year, do a market activation and education program.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[line]<\/p>\n<p>Image copyright and cred:\u00a0<a href=\"http:\/\/www.hongkiat.com\">www.hongkiat.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing a global online presence from one location, usually a head office, requires some co-ordination and communication skills. Not to mention the challenge of keeping a brand consistent in potentially 196\u00a0locations, which all have their local behaviour, technology maturity and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[76,82,83,15],"_links":{"self":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/4374"}],"collection":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/comments?post=4374"}],"version-history":[{"count":4,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/4374\/revisions"}],"predecessor-version":[{"id":4594,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/posts\/4374\/revisions\/4594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/media\/4590"}],"wp:attachment":[{"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/media?parent=4374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/categories?post=4374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veronicastenberg.com\/wp-json\/wp\/v2\/tags?post=4374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}