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NOTE:<\/strong> Some of the acronyms and phrases are used within more the one field (digital display, adwords etc). \u00a0They are only listed once.<\/p>\n ROAS<\/strong> – return on ad spend RPV<\/strong> – revenue per visitor<\/p>\n Churn rate<\/strong> – the number of customers that leave you. Calculated by specifying a time period, for example, a year: The total of the number of customers at the start of the year minus the total amount of customers at the end of the year divided with the number of customers at the beginning of the year. The number you get is your customer churn rate.<\/p>\n
\nOverarching Digital marketing terms<\/h6>\n
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\nROPO<\/strong> – research online purchase offline
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\nInbound marketing<\/strong> – content marketing (blog, podcast, videos, social media activities, articles, SEO) with the purpose to attract new customers\/visitors to your website.
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\nContent marketing<\/strong> – using your content as a way to help you market your product or service, for example, a blog, articles, videos.
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\nG\/PV<\/strong> – Gross profit per visitor (Visitors x Conversion Rate x Average Order Size x Profit Margin \/ Visitors)<\/p>\n
\nCRM & Business insight terms<\/h6>\n