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Apart from staying at hotels that offer a business lounge, or jump around various cosy cafés. I highly enjoy spending a day in an inspiring surrounding with other ambitious people. While sipping vast amounts of coffee and getting some serious work done. Getting away from the office both motivates, inspires me and fills me up with new energy.
While in London, there are some really great places that you can work that is actually free. I’ve gathered two tips and links to further lists below.
Clearly my favourite so far, as their cafe has such friendly staff, they have vegan and healthier options, if you don’t want to guzzle caffeine all day long. Such as kombucha or matcha lattes. The environment is cosy with plenty of different places to do your work, from big sofas to huge tables.
This is a Belgian chain of cafés. Usually, depending on which branch, of course, think location here, I would avoid the one in Covent Garden and the one in Notting Hill for example. This is a great place to start your day. Usually, they play classical music, its a bit quieter and the lattes are served in huge bowls. So fellow coffee addicts, rejoice. Also, the wi-fi is always stable to my experience, which is a plus for the UK.
I’ve never been here, as yet. But I’ve heard that they have a wing dedicated as a coworking space. This would be the best location for doing work in a quiet environment and not get disturbed.
Note that if you don’t want to pay for the wifi, you need to either plan to get offline work done or use your own phone as a hotspot.
A list with the 12 best free co-working spaces in London
SherLuxe lists the coolest co-working spaces in London
Data
Use what you have to enrich the content and design to drive engagement. Get creative. Such as personalised user statistics for gamification features to motivate your customer to use your service. Identify what you already have that can help and serve your customers and deliver value for them.
Metric you should know
CTOR – stands for click to open rate. This measures the effectiveness of your email’s content. This metric is calculated by the number of unique clicks divided by the number of unique opens. (read more about it here)
Design
Context
Use real-time content to load from a DAM or other sources to deliver truly relevant emails based specifically on where a customer is in the journey at the moment with your company. This can be done by setting up rules to ensure relevancy in your content and messaging.
Behaviour
Utilise behavioural data from the website (such as browsing, abandonment and/or search data) to create truly unique and highly relevant emails.
Ecosystem
Utilise user-generated content in your emails by pulling in content from your social media channels and use if relevant in your emails.
Attention is declining
In closing
I’m really grateful for working for BBO, a modern company that allows me to work remotely sometimes so that I can challenge my own thinking by attending seminars and meeting new people in coworking spaces to expand both my network and my perspectives.
As we att BBO work with international clients, I think it’s crucial to get out of my box and expand my horizons beyond what I’m used to on a daily basis. As it helps me gauge trends, new tech, insights and other useful information for both BBO and the clients that I serve.
Photo by Charisse Kenion on Unsplash
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