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This article is for anyone taking the first step to understand how website analytics can be helpful for your company to improve sales or leads though actively working with your website. It’s a list of initial and very simple questions you can use to evaluate performance and get insight for what actions you need to take in order to improve conversions and engagement.
The purpose of this article is to help someone who is an absolute beginner to connect the dots between analytics data and your website.
Web analytics is about asking questions and finding answers. If you log in to your Google Analytics account without a clear purpose and question to answer – you can spend hours just looking at numbers. Before you open up the the tab to explore how your website is performing – you should define what is important for you to get answers to so you can decide what action to take.
Before you start, make a list of what pages are important in your customers journey/path to purchase and make a note of one primary action or purpose for each page. (referred to as primary pages below)
I assume that you have the following in place to make the full use of this article:
What primary pages are important in the purchase process? investigate how they perform using these questions:
And once you have your answers – you assign actions and implement any necessary changes – otherwise what is the point of having a web analytics tool if you don’t actively work with your website?
Image source: latestfashiontrends.over-blog.com
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