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Campaign landing pages are either key in your online marketing success – or part of the failure. Make sure the traffic you invest in to your website generate the results you are aiming for.
Here are a few things to have in mind when either selecting or creating landing pages from scratch.
When creating or choosing your landing pages – have the following four points in mind:
When choosing a landing page from your website, use the campaign topic to pick a relevant landing page. I.e – you are advertising a newly introduced product range of ceramic coffee cups in your online store. A suitable landing page would be a page holding all the new coffee cups which the potential customer can browse and buy from.
To go back to the ceramic coffee cup range, you could display an introductory offer in your ad, offer a 20% off any purchase from the new range during the first 2 weeks.
When the visitor arrives at your page, make sure they know what to do. In the coffee cupscenario – this would be a landing page, with;
When designing landing pages, have your purpose in mind and:
In some instances you may require to create separate landing pages depending on the purpose of your campaign and the device you are targeting – keep in mind:
Use Optimizely, or similar software to test different landing pages against each other.
Using this software you can test what converts and what does not to refine your landing pages towards increased conversions.
A few ideas and elements to test:
Image credit: unbounce.com
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